Last Updated: January 16, 2026
At freshkit.co.uk (“we,” “us,” or “our”), we are committed to being transparent about how we use cookies and similar technologies on our healthy eating and meal kit website. This Cookie Policy explains what these technologies are, how we use them, the types of information we collect, and your rights and options for managing them.
This policy should be read in conjunction with our broader Privacy Policy, which provides more detail on how we process your personal data.
1. What Are Cookies?
Cookies are small text files that are placed on your device (e.g., computer, smartphone, tablet) by a website when you visit it. They are widely used to make websites work more efficiently, to enhance your user experience, and to provide website owners with information about how their site is being used.
We also use Local Storage, which allows our website to store data directly in your browser. This is primarily used to ensure site security and save your consent preferences.
2. How We Use Cookies and Why
We use cookies significantly less than many other websites. We have removed tracking cookies for analytics and no longer use third-party social media embeds that track you.
However, we do use cookies for two specific purposes: Security and Advertising.
Strictly Necessary (Security & Consent)
Purpose: These cookies are essential for the fundamental operation of our website. We use them to secure our forms against bots and to remember your privacy choices.
- Legal Basis: Legitimate Interest / Essential for Service.
- Key Provider: Cloudflare. We use Cloudflare to protect our website. If you fill out a form (like our contact form), Cloudflare may set a cookie to verify you are a human and not a bot.
- Key Provider: Google CMP. We use Google’s Consent Management Platform to ask for your permission to show ads. We store a cookie to remember your decision so we don’t ask you on every page load.
Advertising
Purpose: We use Google AdSense to display advertisements on our website. These cookies allow Google and its partners to serve ads based on your visit to our site and/or other sites on the Internet.
- Legal Basis: Your explicit consent.
- How it works: When you visit our site, you will see a consent banner. If you consent, Google will drop cookies to manage ad frequency (ensuring you don’t see the same ad too often) and to show ads that are relevant to you.
- Dynamic Cookies: Because Google AdSense works with many different ad technology providers, the specific cookies set may vary depending on which specific ad loads on the page.
Analytics (No Cookies)
Purpose: To understand how our website is performing (e.g., which recipes are most popular), we use a privacy-focused analytics solution.
- Note: This solution does not set cookies on your device and does not track you across other websites. It collects anonymous data to help us improve our content without compromising your privacy.
3. Detailed List of Cookies Used
Below is a list of the primary cookies you may encounter on freshkit.co.uk.
Strictly Necessary & Security
| Name | Provider | Duration | Description |
|---|---|---|---|
cf_clearance | Cloudflare | 1 Year | Used to verify that the visitor is a human and not a bot. This allows you to pass security challenges (CAPTCHAs) on our forms. |
FCCDCF / google_auto_fc_cmp_setting | 1 Year | Stores your cookie consent preferences so the consent banner respects your choices on future visits. |
Advertising
| Name | Provider | Duration | Description |
|---|---|---|---|
__gads | Google AdSense | 13 Months | Used by Google AdSense to serve ads, prevent the same ad from appearing too frequently, and track ad interactions. |
__gpi | Google AdSense | 13 Months | Used by Google AdSense to improve ad performance and service. |
| (Various) | Ad Partners | Varies | Depending on the specific ad loaded and your consent settings, approved third-party ad vendors may set temporary cookies to track ad views. |
4. Your Cookie Choices and How to Manage Them
We are committed to giving you control over your cookie preferences.
Google Consent Management Platform (CMP)
When you first visit our website, you are presented with a Google-powered consent banner. This banner allows you to:
- Consent to all advertising cookies.
- Manage Options to select specific partners or purposes.
- Decline non-essential cookies.
To Change Your Settings: You can withdraw or modify your consent at any time. Look for the “Privacy and Cookie Settings” link or the shield icon typically located at the bottom of our website footer. Clicking this will re-open the consent banner, allowing you to update your preferences.
Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically configure your browser to block all cookies, block only third-party cookies, or delete specific cookies.
Please note that blocking strictly necessary cookies (like Cloudflare’s security cookie) may prevent you from using certain features, such as submitting contact forms.
5. Contact Us
If you have any questions about this Cookie Policy, please contact us via the contact form available on our website.