Over-the-top (OTT) platforms are digital media distribution channels that provide content directly to viewers over the internet, without the need for a traditional cable or satellite subscription. OTT services are typically accessed through apps on connected devices such as smartphones, tablets, gaming consoles, and smart TVs.
They offer an alternative to paying for cable or satellite TV, and often provide more cost-effective access to a wide range of video content. Popular OTT services include Netflix, Hulu, Disney+, Apple TV+, Amazon Prime Video, HBO Max, and many more. OTT services are growing in popularity as they offer users more choice and flexibility when it comes to how they consume video content.
With OTT, viewers can choose what type of content they want to watch and when they want to watch it, rather than being tied to a set programming schedule. Additionally, OTT services generally offer a more affordable option than cable or satellite TV, making them attractive to budget-conscious consumers.