Cello C3225TZ Review: A British-Made TV with a Samsung Brain, But is it a Smart Buy?
A 32-inch, British-made smart TV with the excellent Samsung Tizen OS and Gaming Hub, but is its 720p screen and £135 price tag beaten by the competition?
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A British-made telly with the brains of a premium Samsung model sounds like a brilliant idea. On paper, the Cello C3225TZ is just that: a compact 32-inch smart TV that ditches a sluggish, no-name operating system for Samsung’s fast and feature-packed Tizen OS.
It even includes the Samsung Gaming Hub, promising to stream Xbox games directly to the TV without a console. For a spare room, kitchen, or uni flat, this sounds like the perfect all-in-one entertainment package for its price tag.
But in a market flooded with budget TVs, does Cello’s gamble pay off? We’ve processed the specs, user feedback, and market competition to find out if this is the sharpest tool in the box or a missed opportunity.
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Premium Samsung Tizen OS: Runs the fast, stable, and full-featured Samsung Tizen operating system, giving you access to all major streaming apps like Netflix, Prime Video, Disney+, BBC iPlayer, and more.
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Samsung Gaming Hub Built-In: Allows you to stream hundreds of games directly from cloud services, including Xbox Cloud Gaming, without needing a separate console—just pair a Bluetooth controller.
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Dual Free-to-Air Tuners: Includes both a Freeview HD tuner (for an aerial) and a Freesat tuner (for a satellite dish), offering maximum flexibility for watching over 170 free channels.
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British-Made Frameless Design: A compact 32-inch TV with a modern, thin-bezel design that is proudly “Made in UK”.
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HD Ready 720p Resolution: Features a 1366 x 768 resolution screen, which is suitable for casual viewing in smaller rooms like kitchens or bedrooms.
In Detail: What is the Cello C3225TZ?
At its heart, the Cello C3225TZ is a 32-inch, 720p “HD Ready” television. It’s part of Cello’s 2025 model lineup and proudly sports a “Made in UK” badge, a key selling point for the brand.
Its physical design is modern and minimalist, with a “frameless” (meaning very thin bezel) look that helps it blend into any room. It’s lightweight at just over 5kg, making it a simple one-person job to set up or wall-mount.
But the real story isn’t the hardware; it’s the software. By paying to use Samsung’s Tizen OS, Cello has given this budget set a premium brain. This means you get a fast, stable, and easy-to-use interface with access to every major streaming app in the UK. Even better, you get the Samsung Gaming Hub, which is a gateway to cloud gaming services like Xbox Cloud Gaming.
On the broadcast side, it’s packed with tuners, featuring both Freeview HD and, crucially, Freesat. This means you can get over 170 free-to-air channels via a standard aerial or a satellite dish, all without a subscription.
Get the Latest Price for the Cello C3225TZ on Amazon
Core Feature Analysis
Design and Build: A Frameless, Lightweight Affair
Cello has done a good job with the look of the C3225TZ. The “frameless” design means the black borders around the screen are impressively thin, giving it a much more modern and expensive appearance than its price tag suggests.
As a 32-inch set, it’s compact, and its 5.06kg weight means it’ll sit happily on the included feet or mount easily to a wall (VESA, though not specified, is standard on such sets). The “Made in UK” credential is a nice touch that will, for many, add a layer of trust and quality assurance.
In the box, you get the essentials: the TV, a remote control, and a power cable.
Picture Quality: Managing 720p Expectations
Here’s the Cello’s first big hurdle. This is an “HD Ready” TV, which means its resolution is 1366 x 768 pixels (often just called 720p). This is a step down from the 1920 x 1080 (1080p or “Full HD”) resolution found on many other sets, even at this size.
So, how much does that matter?
On a 32-inch screen, the difference between 720p and 1080p isn’t as glaring as it would be on a 50-inch monster. For a kitchen or bedroom TV where you’re watching from a distance, 720p is perfectly fine. Broadcast TV from Freeview HD will look crisp, as will most streams. However, if you plan to use this as a PC monitor or sit very close to it, you will notice the pixels.
The source documents show this model uses a VA (Vertical Alignment) panel. In simple terms, this is good news for contrast—blacks will look deeper and less grey than on a rival IPS panel. The trade-off is typically narrower viewing angles. If you watch the TV from straight on, it’ll look great, but the colours might wash out if you’re watching from the side (a common scenario in a kitchen).
The Smart Stuff: Tizen OS is the Star of the Show
This is, without a doubt, the TV’s best feature. Most budget TVs are plagued by slow, ugly, and confusing operating systems that are a pain to use and often miss key apps.
Cello has completely sidestepped this problem by using Samsung’s Tizen OS. This is the same award-winning system you’ll find on Samsung’s own TVs, which cost hundreds, sometimes thousands, of pounds.
It’s fast, intuitive, and, most importantly, has all the apps. You get:
The inclusion of both Freeview HD (via aerial) and Freesat (via satellite dish) is another massive win. If your aerial signal is rubbish, but you have an old Sky dish on your house, you can plug it in and get 170+ free channels instantly.
The Secret Weapon: Samsung Gaming Hub
This is the feature that could tip the scales. The C3225TZ includes the Samsung Gaming Hub, which effectively turns this Sub-£150 TV into a brand-new games console.
Here’s how it works: If you have an Xbox Game Pass Ultimate subscription, you can stream hundreds of Xbox titles—from Starfield to Forza—directly from the cloud. There’s no console required. You just pair a Bluetooth controller (which the TV supports) to the telly, log in to your account, and start playing.
This is a genuine game-changer for a budget set, making it an incredible value proposition for a kid’s room or a student flat.
Cello C3225TZ vs. The Competition
The Cello C3225TZ doesn’t exist in a vacuum, and this is where things get very tricky for it. Its Tizen OS is a huge advantage, but several other brands have had the exact same idea, and they’re bringing serious competition.
![HYE 32 inch Smart TV with HD Ready display, frameless design, WiFi, Bluetooth, Samsung Tizen OS, Gaming Hub, TV streaming apps & HDMI connectivity – 32HDS1008 [2025]](https://m.media-amazon.com/images/I/41y2FZLPtFL._SS520_.jpg)
- vs. HYE 32-inch Smart TV (Tizen): At £114, the HYE is £21 cheaper. It also has the Tizen OS and Gaming Hub. The main hardware difference is that the HYE uses an IPS panel. This means it will have better viewing angles than the Cello, making it a better choice for a room where people watch from all over. The Cello’s only clear advantages are its “Made in UK” badge and VA panel’s (likely) better contrast.
- vs. TeeView 32-inch Full HD (Tizen): This is the elephant in the room. The TeeView, at a jaw-dropping £110, is not only £25 cheaper, but it also has a 1080p Full HD screen. This means it has a significantly sharper, more detailed picture and all the same Tizen OS and Gaming Hub features. On paper, the TeeView beats the Cello on both picture quality and price.
- vs. EMtronics 32-inch (Roku TV): For around £113, you could opt for a Roku-powered TV. Roku is another excellent, fast, and comprehensive smart platform. It doesn’t have the Xbox Gaming Hub, but it’s a brilliant, simple-to-use alternative if you’re not a gamer.
Our Verdict
The Cello C3225TZ is a fantastic idea. Taking a British-made chassis and powering it with the best smart OS in the business is a brilliant move. The Tizen interface is superb, and the inclusion of the Samsung Gaming Hub is a masterstroke that adds incredible value.
However, the product is let down by its two key specs: resolution and price.
A 720p panel in 2025 is a tough sell when competitors are offering 1080p Full HD for less. And that’s the core problem: the Cello is comprehensively beaten on both price and picture quality by rivals like TeeView, who offer the exact same Tizen software and Gaming Hub experience in a sharper, cheaper package.
This Cello TV is by no means a bad product. It’s well-designed, easy to set up, and packed with world-class features. But it’s just not the best value for money.
Who is this TV for? It’s for the buyer who specifically wants to “Buy British” and values the Cello brand, and for whom the seamless Tizen experience is more important than raw pixel count. For everyone else, your money will simply go further elsewhere, it pains us to say.
Cello C3225TZ Pros and Cons
Pros:
Cons:
Kit Rating: 3.5 / 5
Get the Latest Price for the Cello C3225TZ on Amazon
Additional Information
- Manufacturer: CELLO
- Model: C3225TZ (2025 Model)
- ASIN: B0FJNK8DDW
- Dimensions: 17.2 x 71.7 x 44.8 cm
- Weight: 5.06 kg
- Resolution: 720p (1366 x 768)
- Operating System: Samsung Tizen OS
Further Reading:
- What Hi-Fi?: Best 32-inch TVs 2025: Top Small TVs for Any Budget
- Xbox: What is Xbox Cloud Gaming?
- TechRadar: Samsung Tizen OS: What is it and Which TVs Have It?
