This year, the Beijing 2022 Winter Olympics Opening and Closing Ceremony Team GB will be outfitted by Ben Sherman.
Ben Sherman Olympics / Team GB Photos
Joel Fearon, one of Britain’s quickest hundred-metre sprinters and a member of the four-man bobsled squad, and freestyle skier Katie Summerhayes will be participating in her third Winter Games, and are featured in the new Ben Sherman ad campaign.
Ben Sherman and Team GB will be releasing a limited-edition Winter Opening and Closing Ceremony look on December 9, 2021, to be worn by the athletes.
The athlete is wearing an extravagant deep roll-neck cream sweater with an extravagant and vibrant deconstructed union jack flag for the Opening Ceremony.
Great Britain is portrayed on the back of a classic navy quilted peacoat worn with navy mini-dogtooth print trousers and knitwear. The set includes a Chelsea boot with a lug sole and a bobble hat and scarf to finish the look in GREAT BRITAIN.
Team GB athletes will wear a blue crew-neck checked sweater with a mini-dogtooth print trouser and an all-over repeated logo bobble-hat during the Closing Ceremony. The limited-edition knits feature the official Team GB badge and Olympic rings on the chest.
Ben Sherman Comment
Tim Reid, Senior Vice President, Fashion and Lifestyle for Ben Sherman, commented, “We are thrilled to support Team GB with another stylish athlete collection for the upcoming Olympic Winter Games.
The partnership between Ben Sherman and Team GB has supported athletes from Great Britain and Northern Ireland, and we’re pleased to continue our support as they go for gold in Beijing.”
Team GB Comment
British Olympic Association CEO Andy Anson said: “We are very excited to partner with Ben Sherman once again on the launch of the Beijing 2022 ceremony wear following the delivery of the hugely successful Tokyo designs.
The clothes embody the key symbols that form Team GB’s identity, most notably the British flag, alongside the proud history and heritage of Ben Sherman.
Katie and Joel were great ambassadors for the shoot and loved the products. We have no doubt the team going to Beijing will wear it with great pride.”
Ben Sherman Team GB Winter Olympics Outfit Gallery
Second Successful Partnership
The partnership for Beijing is the second time Ben Sherman has worked with Team GB this year, previously providing the official kit for the delayed Tokyo 2020 Olympic Games.
The Beijing 2022 Olympic Winter Games Opening Ceremony will occur on February 4 2022, with the Closing Ceremony on February 20, 2022.
In preparation for the 2022 Beijing Olympic Games, Ben Sherman has created a second line of lifestyle retail clothing and provided uniforms for Team GB delegates. The brand also previously dressed the BOA delegation that participated in Tokyo’s summer Olympic Games.
The Team GB x Ben Sherman retail capsule collection is available on the Ben Sherman and Team GB website.
The athletes will wear their winter uniforms at the Opening and Closing Ceremony in Beijing, China, in February 2022.
ABOUT BEN SHERMAN
Ben Sherman was a legend in his own right. He was often described as always embracing the new and the different, and he constantly searched for the very best.
Born Arthur Benjamin Sugarman, he began his career making shirts for other designers; it wasn’t long before his creative flair took over, and he started designing his own shirts.
By 1963 Ben Sherman was ready to launch his own clothing line. For decades the iconic Ben Sherman shirt and brand has been adopted by almost every seminal youth culture and style movement; it is revered and worn by today’s style leaders.
A global lifestyle brand, Ben Sherman and the original Oxford shirt still remain a modern icon; there is simply nothing quite like an original Ben Sherman shirt.
ABOUT MARQUEE BRANDS
Marquee Brands is a brand acquisition, management and development company. It targets high-quality brands with strong consumer awareness and long-term growth potential.
Marquee Brands seeks to identify brands in various consumer product segments to expand their reach while preserving their brand heritage and enhancing the ultimate consumer experience.
Global teams of professionals and partners at Marquee Brands monitor trends and markets to grow and manage brands in cooperation with retailers, product partners, and manufacturers, delivering engaging and impactful marketing and strategic planning.
ABOUT THE BRITISH OLYMPIC ASSOCIATION
The British Olympic Association (BOA) is the National Olympic Committee for Great Britain and Northern Ireland. Its mission is to develop, promote and protect the Olympic Movement in our territory in accordance with the Olympic Charter. The BOA achieves this through:
- Working in partnership with our members and key stakeholders to deliver world-leading services and support to enable British athletes to reach their full potential at the Olympic Games, Olympic Winter Games and other IOC-sanctioned events.
- Working in partnership with our members and key stakeholders to provide athletes with relevant support on the journey to, during and following their Olympic careers.
- Engaging people throughout the United Kingdom to pursue their very own goals and dreams through the Olympic Values and the example of Team GB Olympians.
- Being the independent voice of Olympic Sport and collaborating with our members and other sport stakeholders, both domestically and internationally, to support the continued growth and overall health of the Olympic Movement in the UK.
Sportswear at Fresh Kit
Fresh Kit offers a range of premium sportswear for a variety of pursuits, from T-Shirts to Jackets and everything in between. We work with select retail partners to provide a shopping portal, product information and comparisons across a wide range of categories, to inform buyers and provide choice for quality minded shoppers.